Preference Red No.297

$45.00$150.00

In stock

In stock

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A deep, rich red

The deepest and richest of our reds, this Baroque colour is named in honor of our original trade name, Preference Paints. It can be used with any of the Red Based Neutrals but is particularly striking when seen in combination with Paean Black and Sulking Room Pink. The preferred red of modern homes! Recommended Primer & Undercoat: Red & Warm Tones

Finish

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Finish Guide

Estate Emulsionis our signature chalky, very matte finish. Carefully crafted to give a flatter finish, its 2% sheen level responds extraordinarily to all types of light. Estate Emulsion is a sophisticated choice for interior walls and ceilings – perfectly suited to less busy areas such as bedrooms and living rooms.
• Chalky, very flat matte finish, 2% sheen
• Quick drying
• Wipeable
• Eco-friendly, low VOC
• Water based, low odour and safe for children
• Easy to clean up – wash brushes in warm soapy water

Key Information
• Available in all 132 colours
• Tin sizes available: 100ml sample pot, 1 Gallon (480ft2)
• Drying time: Dry in 2 hours, recoat in 2 hours

Estate Eggshell is as robust as it is beautiful, providing a subtle finish for interior wood and metal. This low 20% sheen is highly resistant to a wide variety of stains including wine, coffee and crayon, and is an ideal way to update woodwork, kitchen cupboards, furniture pieces and radiators.
• Silk finish, 20% sheen
• Quick drying
• Washable and wipeable
• Eco-friendly, low VOC
• Water based, low odour and safe for children
• Easy to clean up – wash brushes in warm soapy water

Key Information
• Available in all 132 colours
• Tin sizes available: 750ml (95ft2), 1 Gallon (480ft2 coverage)
• Drying time: Dry in 2 hours, recoat in 2 hours

Modern Emulsion is a durable and versatile matte finish, Modern Emulsion is washable and mould resistant, making it especially suited to bathrooms and kitchens as well as busy areas. It demonstrates excellent scrub and stain resistance, earning a Class 1 scrub rating.
• Matte finish, 7% sheen
• Quick drying
• Washable and wipeable
• Scuff, stain and mould resistant
• Eco-friendly, low VOC
• Water based, low odour and safe for children#
• Easy to clean up – wash brushes in warm soapy water

Key Information
• Available in all 132 colours
• Tin sizes available: 1 Gallon (480ft2)
• Drying time: Dry in 2 hours, recoat in 4 hours

Modern Eggshell is the toughest product in our range, Modern Eggshell transforms kitchen cabinetry, skirting boards, stairs, floors, and other hardworking interior wood or metal surfaces. With a subtle 40% sheen, it makes for a glossier alternative to Estate Eggshell.
• Mid 40% sheen
• Quick drying
• Washable and wipeable
• Eco-friendly, minimal VOC
• Water based, low odour and safe for children
• Easy to clean up – wash brushes in warm soapy water

Key Information
• Available in all 132 colours
• Tin sizes available: 750ml (95ft2), 1 Gallon (480ft2)
• Drying time: Dry in 2 hours, recoat in 4 hours

Full Gloss is noted as the glossiest water based finish on the market, Full Gloss has a wonderfully reflective 95% sheen that makes a dramatic statement. Resistant to water, flaking, peeling and colour fade for up to six years, its high durability makes it perfect for wood, walls and metal both inside and out.*
• High gloss finish, 95% sheen
• Quick drying
• Washable and wipeable
• Eco-friendly, low VOC
• Water based, low odour and safe for children
• Resistant to water, flaking, peeling and colour fade for up to six years**
• Easy to clean up – wash brushes in warm soapy water

Key Information
• Available in all 132 colours
• Tin sizes available: 750ml (95ft2), 1 Gallon (480ft2)
• Drying time: Dry in 2 hours, recoat in 4 hours

*Providing it has been applied in accordance with our product advice sheets, which can be found on farrow-ball.com.
**Please note, this product is not suitable for use on exterior plastic surfaces or decking.

Exterior Eggshell is a versatile finish with a silky 20% sheen, Exterior Eggshell adds lasting colour to almost anything in your outdoor space, from wooden window frames and cladding to metal guttering and railings.* Our flexible resin rich formula gently expands and contracts with the weather to avoid flaking, peeling and fading for up to six years.**
• Silk finish, 20% sheen
• Quick drying
• Eco-friendly, minimal VOC
• Flexible and breathable; water, fungal and algal resistant
• Water based, low odour and safe for children

*Please note, this product is not suitable for use on exterior plastic surfaces or decking.
**Providing it has been applied in accordance with our product advice sheets, which can be found on farrow-ball.com.

Key Information
• Available in all 132 colours
• Tin sizes available: 750ml (95ft2), 1 Gallon (480ft2)
• Drying time: Dry in 2 hours, recoat in 4 hours

Exterior Masonry was developed by our chemists to offer the perfect combination of breathability and water resistance, this classic matt creates the most elegant finish for your masonry. With a durable 2% sheen finish and Class 1 water vapour permeability, Exterior Masonry is resistant to flaking, peeling and colour fade for up to 15 years.*
Very flat matt finish, 2% sheen
Quick drying
Eco-friendly, low VOC
Highly breathable, water, fungal and algal resistant
Water based, low odour and safe for children

Key Information
• Available in 107 colours
• Tin sizes available: 1 Gallon (480ft2)
• Drying time: Dry in 2 hours, recoat in 5 hours

*Providing it has been applied in accordance with our product advice sheets, which can be found on farrow-ball.com. Not suitable for use on highly alkaline or very porous surfaces such as lime render or fletton bricks.

Dead Flat is for sympathetic decorating of historic and traditional properties, our specialist finishes are the essential ingredients for creating an authentic look.

Very flat matt finish, 2% sheen level
Quick drying
Eco-friendly, minimal VOC
Water based, low odour and safe for children and pets
Key Information
Use Interior woodwork, plaster and metal including radiators
Colours available 132
Tin sizes available: 750ml (95ft2), 1 Gallon (480ft2)
Sheen level 2%
Drying time Dry in 2 hours, repaint in 4 hours

Calculating Quantities

Not ordering enough paint for your decorating project can be very frustrating, but over ordering will mean you’re left with items you don’t need. You can minimize the chances of this happening by using our convenient paint calculator. While our advice is for guidance only, we would strongly recommend that you always check with your decorator before ordering or email customerservices@farrow-ball.com for further advice or assistance. Please note that we do not take doors, windows and alcoves into consideration when making our calculations.

Please also take into account the nature of the surface which you are painting beforehand. Porous walls are likely to require extra coats and vast colour transformations (i.e. white to black or black to white) are also likely to require a third coat. You can minimize the chance of this by using the correct undercoat.

The table below offers a guide to the maximum coverage for all our paint finishes. Coverage is dependent on thickness of application and surface. All product pages contain an interactive paint calculator to help you choose the right amount – please note this calculator is only suitable for calculating paint for walls only.

Paint typeSize availableApproximate coverageTypical no. of coatsDrying time
Estate Emulsion100ml, US GallonUp to 570ft2 per US Gallon2Dry in 2 hours / recoat 4 hours
Modern EmulsionUS GallonUp to 480ft2 per US Gallon2Dry in 2 hours / recoat 4 hours
Estate Eggshell750ml, US GallonUp to 480ft2 per US Gallon, up to 95ft2 per 750 ml 2Dry in 2 hours / recoat 4 hours
Modern Eggshell750ml, US GallonUp to 480ft2 per US Gallon, up to 95ft2 per 750 ml  2*Dry in 2 hours / recoat 4 hours
Full Gloss750ml, US GallonUp to 480ft2 per US Gallon, up to 95ft2 per 750 ml  2Dry in 2 hours / recoat 4 hours
Dead Flat750ml, US GallonUp to 480ft2 per US Gallon, up to 95ft2 per 750 ml 2Dry in 2 hours / recoat 4 hours
Exterior MasonryUS GallonUp to 325ft2 per US Gallon depending on the surface being painted2Dry in 2 hours / recoat 4 hours
Exterior Eggshell750ml, US GallonUp to 529ft2 per US Gallon, up to 105ft2 per 750 ml2Dry in 2 hours / recoat 4 hours


*A 3rd coat may be needed depending on the surface & top coat colours.

Preparation & Application

Once you’ve made a final decision about finish and colour, it’s time to start the practical part of the decorating process. From preparing your surface to choosing tools for flawless application, our application tips will guide you through the next steps to creating your perfect home.

Preparing Surfaces
Proper surface preparation is key to helping you get the most from your chosen colour and finish.

• Make sure the surface you’re planning to paint is in good condition – clean, dry, and free of grease, mould or algae

• Fill or seal any large imperfections

For more detailed advice on the correct steps for preparing different surfaces, visit the specific pages below, step in store, or give our Customer Services team a call on +44 (0)1202 876141.

The Farrow & Ball System
Our paint colours are renowned for their depth, complexity, and ability to respond extraordinarily to light. For an even, long-lasting finish, we recommend following the Farrow & Ball system:

• One coat of our Primer & Undercoat in the recommended tone

• Two coats of your chosen topcoat

For some surfaces, such as newly plastered and dry-lined walls, we recommend a diluted layer of your chosen Farrow & Ball topcoat colour, followed by two full coats.

To ensure the best finish, it’s important to let the recommended drying time pass between coats. We list the drying time for each finish on its individual product page, but please be aware that these can vary depending on factors like temperature, humidity, and the shade being applied.

Advice Sheets

Estate EmulsionRDSSDSPAS
Modern EmulsionRDSSDSPAS
Estate Eggshell RDS SDS
PAS
Modern Eggshell RDS SDS PAS
Full Gloss RDS SDS PAS
Exterior EggshellRDS SDS PAS
Exterior MasonryRDSSDSPAS
LimewashRDSSDSPAS
Casein DistemperRDSSDSPAS
Soft DistemperRDSSDSPAS
Dead FlatRDSSDSPAS

 

Shipping & Delivery

All paint ships via FedEx and is usually delivered within 3 business days of order.

Farrow & Ball paint and papers may be picked up in store free of charge or delivered direct to the customer residence (charges apply). Please note that Farrow & Ball requires an adult signature for all deliveries, no exceptions.

For pick up orders, our store is located at 999 Brady, Suite #4, Atlanta, GA 30318.  Contact us with questions at 678-927-9113.

Verde Home does not accept returns on Farrow & Ball paint or Wallpaper.